SOPs may not have been followed by your team when setting these up and getting all the extra custom values filled out and also some of these platforms are lacking uids which are unique identifiers. You never even get you don't even have to touch your product, we receive it from a manufacturer and we ship it out to your customer. Our team members focused on other successes as well as their own is your Account Manager rewarded for helping your business grow professionally in a recent study by Paul Jay Zack a Harvard researcher, he discovered that compared to people at low trust companies, people at high trust companies report seventy-four percent less stress and 40% less burnout. McDonald's Ray Kroc he was a milkshake mixer salesman but one day he got an order for multiple mixers to one location he thought that was odd anyone to check it out as they say the rest is history and McDonald's has a market cap of 130 billion dollars, if we go to the tech space Apple , Steve Jobs have they've topped a trillion and of course Jeff Bezos and Amazon they're hovering somewhere between eight hundred and seventy five and again to eight hundred seventy five billion to one trillion dollar market cap so the point is these were individuals these were entrepreneurs no different than any of you in the room they had an idea they had a vision and this is the end result so if you can dream it you can achieve it. You know if we got into the game being the cheapest guys cuz honestly I didn't have the bankroll you know to build an Amazon or something that could compete with another large fulfillment center so we're like well let's just guys they just don't care you know where they care but they just they want the cheapest price on the block let's help them out and their friends so we'll know we'll take care of them and let's just grow this business how I like to say slow is smooth smooth is fast. They're there to produce. when we now start on the seven steps: why? WebA fulfillment company is an organisation that processes the receipt, packing, delivery and return of customer orders for businesses. It was a good time for a sound source and when we did we searched around for a couple of good fulfillment centers. If they're interested at all they're in it to make a buck and that's all. [Music], [Music] You [Music] All right with no further ado please hit this isn't real for Mr. Berg! Thank you for tracking with Fulfillment.com. We've done the math and our clients save as much as 15% on their postage cost and their products are being delivered up to 48 percent faster by using our network of fulfillment centers. Selling its we put videos on how we use them in our business and how they've been able to help us know we have a super long term focus you know if you have a product of any kind you know if there's a continuity option put a continuity option in place or upsell the continuity right if you didn't get it on that initial purchase if there are higher priced items you can solve that customer that you offer great if there's Christmas specials if there's Easter specials break. Thanks for listening hope this benefits you, your organization and the industry as a whole. Quicklook: Best Fulfillment Services for Startups Best For Oversized E-Commerce: uShip Find Loads Best For Health, Beauty, or Consumables: ShipBob Find Loads Best For Amazon Sellers: Amazon FBA Find Loads Best For Customer Service: ShipMonk Find Loads Best For Brand Reputation: FedEx Full Find Loads We've also learned some really cool stuff since then but this book is awesome. Imagine if you were spending twenty thousand dollars a month on advertising or and you got say a 1 percent conversion rate. Get started now! The absolute best way that I've seen to change a change belief there's many ways to do it is to provide proof okay some proof you need them to believe that your product is better than the show proof okay so I talked about micro funnels which is how will we influence this belief so every behavior that someone takes on your site or on that customer journey there is a micro funnel framework to influence that behavior and what I've seen is the funnels that do mediocre versus the funnels that absolutely kick butt it's how many of these little micro funnels that they're using to change these beliefs because if you think about it why doesn't someone buy why doesn't someone take action it's because they don't believe they don't they're not there yet and so if you have a little microphone to influence that belief and and every belief they can have now you have a you know a funnel. [Music], When there would be an increase in orders something would always have to give, and it was typically the time with my family which made it more difficult. You know Pennywise pound-foolish made sense 200 years ago it's still true today make sure your contracts are tight and make sure you're protected focus on these types of provisions representations and warranties. Now that we've reviewed all three methods let's talk about why we use method 1 at Lime Light and why we think this is the right approach for advertisers and subscription businesses. WebAmazon Warehouse, Fulfillment Center Jobs (Hiring Now!) So let's spend a moment on content itself content refers to the actual collateral and tactics used in marketing namely ads images descriptions testing and scientific claims urgency widgets testimonials terms and conditions privacy statements and your website as a whole often if something in this realm looks or feels funny you should ask yourself: can i substantiate this claim, this future, this feature, this comment or this review depending on what your answer is you should be prepared to go back to the drawing board and ask yourself again at the end of the day if you've made a great product done the research and applied critical thinking to your marketing there is no need to lie to your consumers they'll convert good advertising pushes boundaries but does so responsibly the most common mistake we make in the performance marketing industry are typically related to deceptive advertising or inert inauthentic product information these may include scarcity claims you've seen those countdown timers and limited time tickers these are fine to use if they're real and authentic free shipping promises these require that customers are informed of any shipping cost in advance of making purchases and that there are no hidden or disguised fees product origin and quality if something is not stainless steel you can't market it as such in the same realm if it's manufactured in italy your marketing can't say it was made in the united states inauthentic founder or inventor claims again just stick with what you can substantiate if you can prove it and it's real great it should be good for marketing testimonials and endorsements this is a huge one and you see it misused a lot this is one many companies just don't take seriously enough marketing that gets portrayed is often not typical experience of a user testimonials should be comments from real people not that hard if you just want to be compliant so let's talk about scaling and scaling while maintaining compliance believe it or not it's possible in order to make a lots of sales brands need brands and products need to be seen by lots of people this is where ad platforms come into play and regarding compliance dfo's chief commercial officer said it best so let me just read it traffic and ad platforms like Google and Facebook have built their own compliance technology and hired armies of staff to enforce their standards legislation and law making still play a role but they can't keep up due to the volume and speed at which e-commerce moves this is the reason why it's so important for brands and companies to police themselves in this area it's easy to get caught up in the e-commerce whirlwind especially when using affiliates to scale speaking of affiliates they're a great way to help drive volume to your product portfolio and something we use for our own efforts as well at dfo there are a number of steps brands can take to ensure compliance with these independent media buyers like establishing your kyc or know your custom know your clients know your customers guidelines for all new partner relationships keep in mind those brand equity issues we talked about earlier ensure brand guidelines are crystal clear and disseminated immediately upon establishing a new relationship and lastly ensure your company's internal compliance team is set up to monitor not only your own marketing but that of your partners this includes all marketing assets like ads pre-sales interstitials checkout pages and more we can even take it a step further when scaling globally when doing so keep these points in mind compliance needs to be deeply embraced both vertically and horizontally across your organization if project managers sales people customer service and everybody understands what's appropriate as well as the writers and creatives you'll be better off and anyone should be able to or be enabled to spot and catch compliance issues ensure your company and teams are up to date with the latest regulations and standards laws and practices change very quickly and what is mandated by countries that are not the United States often require jumping over a few hurdles or extra steps. If you if you slice my wrists ones and zeros would pop out, that's who I am at my at my core. Top Contract Pharmaceutical Manufacturers and Companies in the USA. Would you like to shoot an unlimited amount of ammo from some of the coolest guns you could ever imagine? What I'm really saying is that the book speaks about very specific point of view that in fact will alter the way you think about your business from this day forward. Use your feedback to train and retrain your call center team tying their training to your review process demonstrates the relevancy of the quality assurance process collecting data enables you to offer training opportunities to a whole team if for example we see patterns that indicate that more training is needed on the etiquette alternatively individual team members can pursue training to strengthen specific areas based on feedback from their peers. Okay so a few tricks for this for this stage we can trigger various sequences or campaigns based on video watch time someone who watches 10% of a sales video is very different from someone who watches 90% of a sales video you should be communicating with them very very differently so triggering different micro funnels or campaigns based on that we'll always help okay an abandoned cart sequence lots and lots of people are getting to your buy page your checkout page and they're leaving what are you doing about that okay adding more mechanisms of communication that last presentation touched on this webinars SMS a call center Direct Mail wingless voicemail these are all things that you can use to communicate the the sales element to change that change those behaviors okay we can go through any of those here's some examples this is a campaign by a marketer a very smart marketer he's out in Australia and he had he had a an event like this right and he did over two hundred thousand dollars in two weeks with this funnel this is a screenshot of our software I've actually printed this out and if you want a copy of this just go to the back where you did the checkout and and you can have one of these but basically this funnel is an example of what we're talking about you can see he's bringing traffic in a few different traffic sources and they're going to a sales page typical funnel behavior however he is basically segmenting his list based on how they respond so for example he might send out an email that's that that has one angle of why they should attend his event the people that click on that email will receive a different message on the sales page then the next email he might send out which is another reason they should attend the event so essentially he's segmenting people based on who they are and what they are all about so one might be we're gonna talk about paid advertising the people that click on that email are different from the people who click on the one about e-commerce marketing or something else you get what I'm saying this is very very powerful in two weeks with a local segment of his list he did over two hundred thousand dollars here's another one that illustrates this this is my buddy Jason Hornick this is an 800 percent ROI a campaign very very powerful what he does is he has again he's segmented his audience and he's sending out different communications so these are blog posts he's sending about in different categories of who his customer is and he's sending Facebook ads to each one so essentially he's attracting different types or different segments of his prospect audience and he's sending them through the funnel for different communication uses so using retargeting he's able to send them back through the funnel with with a messaging based on who they are so it's like a conversation for each person very very powerful and then if you follow it he basically takes them through a sequence of upsells step one step two then he has a webinar step one step two and that's it it's not complicated it really isn't so even though there's a lot of pictures on the screen what it is is different behaviors different beliefs and different little micro funnels to bring about that last one is Ryan Levesque super smart guy he's doing way better even now but this is a campaign that does one hundred and fifty thousand leads per day okay very simple funnel he takes them through he asks them certain questions are you a male or are you a female in many markets this a big difference if you're a female that the conversation is very different if you're a male different so there's a process of uncovering what are the different segments of your audience and you want to basically bring different communication sequences different customer journeys for each segment this is how you take a a mediocre performing funnel to an advanced high level and I'm not talking about little bumps I'm talking about two three four X growth of a typical marketing funnels this is a quick funnel that we did super super powerful it's a it's it's modeled after a friend of mine and I'll tell you his numbers this campaign is basically four videos that goes out okay and he's selling a product for four for $2,000 okay he found that if people get through and watched the fourth video ninety percent of them zero percent of them will buy okay I've never seen conversions like that at all okay the way he's able to get 90% conversions buying a two thousand dollar product is by sending these follow-up emails based on video watch time simple if someone watches 10 percent of the video these are the sequence of emails that happen if someone gets through 90 percent these are the sequence so all he's doing is if you didn't finish the video he sends two follow-up email saying hey go back and watch go back and watch go back and watch by the time they get so he gets a lot of people to watch all his videos and that triggers that 90 percent conversion rate I hope you're seeing this is this is unheard of this is very very powerful and also not not complicated okay is this making sense making sense are you ready to take it up a notch because what I'm about to share nobody's doing nobody's doing so where we're at in the marketing space at least how we see it is what I just talked about is the peak or the extremes of marketing okay where we have sophisticated automation happening based on what people are doing on and off your website and this can this can explode your business where we're going now as a market is to the next level and this we've seen we're starting to see the results this will catapult your business again and this is where we use intelligence by intelligence I mean artificial intelligence and I know that word might sound scary but it's not as scary as it sounds is that yeah okay to me this is the holy grail of marketing because all we've been trying to do as online marketers is we're trying to replicate what we know works the best at scale what works the best is when I'm talking to someone face to face and I can mirror everything I can see what they're doing every eye twitch everybody move I can adapt my presentation to them based on what I'm seeing okay a lot of you are might be sales and coaching and so you get high conversions that way it's not uncommon that three out of four people you talk to on a one-on-one basis we'll do business with you okay and that's because it's one-on-one adaptive marketing all we've been doing since the internet began is trying to find a way to replicate that at scale and what I've seen in the research and the testing that we've done is that I think we're finally here or really really close and this is extremely powerful this is where we can adapt to the behaviors people are exhibiting in real time okay so it show your funnel is just is just like a conversation so in the last quantum leap we talked about how you can predict you can document the different behaviors that people are taking with this is you can detect the behaviors that you see happening and the intelligent system can automatically adapt to it I'll give you some examples Amazon Prime there are trillion-dollar Amazon is a trillion dollar company what right now and I think it's enlarged Lee in part to what I'm talking about they've been doing this for many years and they've exploded as a result in 2013 five years ago they were getting seventy five percent conversion rates thirty five percent of all their sales came from what I'm talking about intelligent adaptive funnels so they will look at your browsing patterns of what pages you're seeing how long you stay on the page and they will basically give product recommendations based on that they will look at I remember and I flipped out when I saw it I was in the market for a television and I was browsing a couple then I started getting emails about that television that I was just looking at checking out and what did I do I ended up buying the television this is extremely powerful because it's talking to me and only me based on what I'm doing intelligent adaptive predictive funnels give you a couple examples we can watch the mouse movements that your prospects are taking through your funnel we can see people who are little who are hesitating they're exhibiting the behaviors of a buyer or a non buyer and based on algorithms you can say hey this is that we classify this person as a non buyer let's introduce a behavior microphone will change okay a little pop-up window says hey you might so you may have seen things like call them exit Papas where the mouse is moving to leave the screen and something comes up and that works really well this takes it to a whole other level where someone can just be scrolling down the page doing what they're doing behaving the way they normally behave and the system can pick it up because exceeds what everyone else has done and says hey this is this is someone who's getting ready to leave when you do things like that it's just it's insane okay for example how many of you know that your landing page speed is a direct correlation with your conversions the faster your pages load the higher your conversions okay well what if you could predict click behavior so you can look at your funnel and see what pages are people likely to click on next and what if you could preload that page in the background so you get instant page speeds instant so our technology we have what looks to be there like some of the fastest page speeds on the planet because we're able to predict what people are gonna do next so just by taking an existing campaign that might be on a different technology and using something like ours you can get conversion increases email look-alikes this is powerful a lookalike audience on like Facebook is where you can upload a list of your customers and using its network it's always its intelligence more artificial intelligence using its network it will find other customer other people who are like that and you and if any of you have experimented with that it's very powerful well you can do that yourself with your email you can say here are my customers who are the people who I want to find others like and so now you can send emails to those people who are likely to be customers before they're actually customers another one LTV prediction this is also very powerful based on behavior matching you can predict the lifetime value with a good level of accuracy it's not perfect but it doesn't need to what their lifetime value is gonna be if you do any of this stuff you know how powerful that is it takes many many months to know what the lifetime value of a customer is well you can predict that and so your marketing changes if some if a brand new person comes in and they are matching the behavior characteristics of someone who who spends ten thousand dollars with me I'm gonna market to them differently I can take more risks with that person so this stuff is extremely powerful I could go into more detail but there's lots and lots of things that you can do to start to get to that holy grail of that one-on-one marketing and what we're seeing is that there is quantum leaps improvements with each of these which each of these categories of things that you can do when you do these things so in summary I'm gonna just summarize all this and show you guys how you can get some of this technology the minimum cost to do this yourself is like a hundred thousand dollars because a lot of this technology is brand new it's just coming onto the market and there's just a few providers to do it we've built tech we spent all this here building tech and testing to do all of this stuff for you automatically and we're starting to see results that are you know they're they're very very very powerful and so where we're at in our phase because we're gonna be launching this in 2019 is we're trying to do case studies to validate the results that we're seeing okay so if you'd like to have this done for you we're doing the case studies because we need to prove the numbers that we're seeing okay so I'm just gonna go through because Nate asked me to a couple of ways that we can work together if you're interested so if you want everything we're working with a few people one on one to produce case studies with what I've been talking about because this is this is where we do all the work for you so we've been doing case studies all this year and we're at the final leg and we have a few more spots if you're interested basically to qualify you need to have a hundred thousand transactions of some kind orders email us because that's where you get the maximum value okay and so in this we build out and launch a campaign that will beat your best marketing campaign over the last six months by 50% or more that's basically what we're what we're trying to do for you okay if this is you and you're interested it's simple just text me and we'll see if it's a fit or not okay quantum leap one and two this is advanced funnels and extreme automation so this is where you use our technology and then we work closely to help you reach success so we're doing a pre-release of our Xtreme automation software the first week of November official launch is January but like I said we need we're looking for case studies so if you wanted it's 497 a month but Nate asked me to offer a special deal for add some people and so basically for the price of 10 months you'll have it for 16 months we've never done a deal like that so basically if you do that you won't see a renewal payment until March 2020 so 10 months up front you get it to March 2020 I've got the link down there it's not going to be a big pitch but basically if you're interested if this is something that could be a value for you there's an opportunity to get it no one else has it this is right now because we're launching next year if you want quantum leap number one which is just a funnel building part this is where you do the work we still help and there's just basic funnels it's not automation but it still can get you great results it's 197 a month but also same deal applies price of 10 months you have it for 16 months so if you're interested simple go to that URL down there 10 minute funnels comm slash event if you're interested in us actually working hands-on with you we're not an agency but we're doing just a couple of case studies before the end of the year text me we're only gonna do it for probably about five more people so it's kind of first-come first-served if it's interest you can text me my things right there a couple bonuses if you're interested we've got pre-built funnels 1.3 million dollars of pre-built funnels in there at any level if you get these are plug-and-play funnels that have worked in our businesses that you can just plug in yours we're doing a five-week funnel building workshop where we go into detail on this stuff and this is the first time that I'm offering myself for one-on-one assistance because again the goal is getting these case studies in place for what we're trying to do next year okay personal guarantee is six takes sixty days to try an ROI 100% risk-free money back the goal isn't to pitch or to get a bunch of sales that's not what we're trying to do my personal selfish goal is I want to prove this out I want to really prove that the numbers we've seen we are seeing are as good as we're saying they are and no one would believe us unless we can show real hard evidence we've been doing it for three quarters so far this year and so we're on the last leg if this is of interest to you just let me know okay and that's it I'm out of time but if you've got any questions I'd be happy to answer one or two maybe one one [Music] you [Music], [Music] Hey guys it's Brit Lane with Ingenious Marketing and today on FDCs EECOM education blog we're going to talk about is SEO and e-commerce.
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