Sorcha:Thats sospecial, welcome back, Jumper #3! Plusenergy levels! I'm sure it could do well in in in other countries, but who's tosay? I think knowing whoit'sfor really helps.
MW: A smart woman who wants to feel stylish but age appropriate. I wanted it simple and easy to maintain so no white floors and no white towels. Oh yes. Youdontsay thanks to Covid for much! Some people have a structure and a realplanand some people grow organically and make it up as they go along a littlebitandI think Ifall into that category. Butso much of it is common sense andas long asyouapplysomesort of rationalthought toit,itmakes sense. Shedoesn'twantcheapand shedoesn'twant superexpensivebut she wants very wearable. The customer isyourking andI thinkshe'swonderful! If youdon'tknow whoit'sfor, then then how do you know what todo? Jeans: Seventy+Mochi, shirt: Finery, cardigan: Sezane, blazer: Hush, bag: jigsaw. In fact one woman bought 11 from me! And Meg has as much(if not more)valuable information as anyone. MW: It was a lurex trimmed sweatshirt shaped cashmere jumper, which was so beautiful. Some people have a structure and a realplanand some people grow organically and make it up as they go along a littlebitandI think Ifall into that category[laughs]. Marielle:Yes. Sorcha:I think that a lot of people listening to this will be interested in how you movedthe business from a wholesale model to a direct-to-consumer model. I also worked for a fashion photographer and then took a different direction and worked in television as a TV Director. It really is fromtheeveryday. We've over-ordered,we'vemade every single mistake in the booksoit'snota definitecalculationbut itdoes give youan inclination. Create your own unique website with customizable templates. I'mreally proudof two things.
You're never available!Soit's quite funnyandnow I've provento them that you can achieve things in life if you try. Facebook gives people the power to share and makes the world more open and connected. At first the success of Wyse London took me by surprise, as it was all based on designs that I wanted to wear. I started collecting flower pictures and got so many I knew they had to go on the wall (top picture). Weve just been through a global pandemic. It's a jumper that I made, alittle cashmere jumperwithLurex thread and itwas named after my daughter. Ive always loved cashmere jumpers, she explains, but never could find what I liked at the price I liked. recently sought crowdfunding from its 20,000.
2020: what sparked off in fashion - The Hindu Thank you for inviting me,Sorcha, thank you. Copyright Iwouldn'tdo it if Ididn'tenjoy it. Marielle Wyse of @wyselondon is known for her velvet dresses and dazzling knits. MW: I would like to say it is the celebrities who wear our pieces, and there are many. But then again, maybe I wouldn't have tapped into the same market that I'm tapping into now. 07/02/2021 18:30. Also the price is brilliant for the quality, so people feel comfortable buying more than one. Marielle Wyse is on a mission to make happy clothes, and so, cue Wyse London that offers everything from cardigans with rainbow colorways to swishy sequin skirts, and cute scallop dungarees.. Plus, its now slightly being overtaken by my cashmere business.
Never ever being a slave to fashion its just not me. On the one hand, over 50s wants to feel they can wear whatever they choose. Marielle:Not manypeoplewillsaythisbutI think itwas a bit thanks toCovid[laughs]. It'sjust in my head. I kid you not, its proved invaluable! Thats always going to look fantastic. Her brand does occasionally acknowledge a trend: For example, three years ago I would have said, No I am not going to wear mustard. Now we have a mustard scarf. She had this St Michael maxi skirt and a C&A pleated skirt that I really took to. Her own tricks? When I look at the productsonyour website,they'reso prettyand elegant -Iparticularlylove the Nadine dress, which for anyone whohasntseen itisareally elegantblackmididresswithpuff sleeves andasquare neckline. I set out to make something that would sit between the safe, but affordable, cashmere at Marks & Spencer and the silly prices of designer labels. Ithink clothes have always been in my blood soitsreally difficultto describe where it comes from. It had to be wearable and it had to make you look good. Acouple were given to me by friends that they found in their attic they mean a lot to me. I'd had a wonderful career making documentaries for the BBC, but couldn't do the travelling any more. Can your sweaters be worn by men too?At the moment I design for women but I have had many men asking for a mens range too so watch this space!What are your favourite designs?I love them all but I have a soft spot for my lurex designs. She lives in London with her husband, Ed, and two children. I do love though the 24 hour sleep tan mask by James Reed and have treated myself to a contouring kit by Hourglass. Learn more about Wyses namesake brand, and brighten up your January with her happy clothes. "My mother said, 'Beauty . MW: I have had several lives in fashion. And as afinal question before we wrap up:is there any product thatyou'vemade that youcan look back on andsayis yourfavourite? I have a horrible feeling the OP has mistaken the founder Marielle Wyse for one of the models featured prominently on their website. hen I was growing up in the 1970s, I would not have given much thought to fashion for the over-50s and what I might wear if I had the good fortune to live to see such obscene decrepitude. I always say that to customers,Isay:don'tallow something to wear you,you'vegot to wear it and ithas toadapt into your lifestyle. not very) but wears some fun clothes, looks confident and together. Did you have formal training? And it'sreally excitingbut we've never had a shop! Youdontsay thanks to Covid for much! They curate online collections of fashion and home items on a regular basis. House of Fraser closed 31 of its 59 stories in 2018 and was bought out by Sports Direct (it has a new flagship store in Wolverhampton called Frasers). And in the evening nothing beats a sequin slouchy: easy to wear, a touch of glamour and it makes you feel good. The comments below have not been moderated. I like people to feel at ease in our environment so I dont want to make anything seem too precious; when people ask if they must take their shoes off when they come in, and I always reply, Definitely not, life is too short!, Shop the Wyse London collection here. For me, 100%. I buy from car boot sales, vintage markets, as well as places like sofa.com and The White Company. I feel so gladthatitsbeingworn, more than anything. And best of luck with the new store opening, Icantwait to pop in and see it,Imsureitllbe beautiful. Trinny Woodall consistently champions the idea of ageless beauty and fashion, which is obviously hugely appealing to an ageing female population who dont want to feel as if they ever have to give up. I painted the stairs myself and the tiles were an original feature. Whatsbeenthe most surprising or difficult partof your journey with Wyse London? Sorcha:And would itbea big emotionalwrenchfor you to stepback? Because,actually,atthe verybeginningof Wyse,I did selldirectlyand I met the customer the whole time andthat washugely valuable. And we seepieceson lots of people on thetellyas wellwhich is great. Zadig and Voltaire when feeling wealthy and Topshop for the odd thing when feeling up to it!! Now,Marielle,it'sreally brilliantto have youhere,especially as I knowyou'reunbelievably busy with photoshoots and the new store whichI'msurewe'lltalk about later. Marielle:Well, going back a little bit I was a documentary maker and I made wildlifeprogrammesuntilI had kidsandIcouldn'twork anymore -well,I could workbut it wasvery hardwith two youngchildrenso I gave up work. Read more. Request a copy of our latest lookbook here. My lightbulb moment: Marielle Wyse reveals how she became the go-to knitwear designer for luxury department stores. And didyou have a plan for creating that team or did it happen naturally? She served with a sense of duty, purpose . That would be Marielle Wyse, the founder of Wyse London cashmere . Marielle,can you tell me a little bitaboutthe early yearsof Wysewhy did you create the brand and what did you want to achieve with it? 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Notify me of follow-up comments by email. Andthere's a touch of that in what I'm doing. And why do you think that is? Having worked in TV documentaries, Marielle took time out to look after her small . Iampossibly thelaziest dresser known to man. Despite austerity and the economic after-effects of the pandemic, the average UK shopper will still be buying 27 new items a year by 2030, according to sustainability thinktank the Hot Or Cool Institute. Clothes that dont wear you but elevate your mood. And if somethingisn'teasy and you have to think about it, forget it. Sorcha:Fair enough! My wardrobe essentials are jeans flared, skinny or boyfriend; black trousers; white tees; gold trainers or pointed high heel boots. I hoped this one would be different, but when I put it on at home, it wasnt quite long enough and showed my tummy. It was a reinvention of the sweatshirt with lurex threading around the neck, sleeves and elbows it really elevated it. Of course,the other thing is I wishI'dstuckwithwhat I did at the beginningwhich was direct-to-consumer becauseI'venowcome back to it. I want to try and get themrightsoittakesa bit of time. This autumn, Im returning to Paris to look for a shop within department store Galeries Lafayette. Well, we're reissuing a jumper(we fitted it just a few minutes ago, actually!). As well as celebrating its 25th anniversary, this year luxury travel and lifestyle concierge service Ten Lifestyle Group has just announced its B Corp status becoming the first such company in the world to achieve this. Well, therearea couple of things. Two things: dresses or heels. Do they surprise you sometimes? . Ive picked things up on my travels over the years.. And is that the thingyou'remost looking forward to in the shop? Socould you talk me through howthat dress goes from being anidea in your headto being on the website orbeing worn bysomebody on the street? ButwhenI was achildI made all my ownclothes,so it taps intothat. A beautiful cashmere jumper from Crumpet, worth 280, Caroline de Maigret: How to be Parisian wherever you are.
'We want to wear what we want, but don't want to get it wrong' - how to To think Wyse London need to rethink their marketing | Mumsnet I get all these wonderful messages from women saying they feel so much better and they've found their love of fashion again which is just wonderful. So you do nod at these things gently. (It is a 150 cashmere scarf in ochre.). My grandma, Vera who was 52 when I was born liked to be what she termed smart, but definitely conformed to standards of what was acceptable at the time. Many brands which have emerged as successful competitors for the post-midlife-crisis market rarely trumpet their demographic, aiming instead for the suggestion of an ageless customer: Boden, Autograph at M&S, Mint Velvet, Me+Em, Toast, Sosandar, Jigsaw, Anthropologie. So thats quite sentimental. Can you tell me why you decided to do that and thenhow you did it? Somany brands thinkthey'reabove the customer butthey'renot. . Even Dannimac was dissolved as a standalone company in 2018, although the brand name lives on at JD Williams. Find an item from a brand that really fits you and suits you and stick with it. As a child,I would go into a fabricstoreand I wouldliterallyrummagethrough the fabrics and just find something. Butfirst things first, how are you doing? Follow them on Instagram @wyselondon and Twitter @wyse_london. Lucinda Chambers, founder of digital shopping platform Collagerie, and formerly fashion director of Vogue for 25 years, says: There is an appetite for finding this one thing whether that thing is ultra-luxe or very affordable because otherwise the choice is overwhelming. Words: Vicky MayerWhat made you set up the company?I was a documentary maker at the BBC but gave up work when my kids were little then when they got a bit older I was looking for something I could do from home so I could still spend time with them.Im a big fan of cashmere but could never find the kind of jumper that I wanted at the price I wanted. For more insider style tips, follow her on @wardrobeicons.com and @petrostofberg on Twitter and Instagram post haste! And they are scared that if they wear whatever they want it will be wrong. Iknowyou'vedone afewpop-up shopsbeforebutyou'vegot your first full-time bricks and mortar shop opening in September. What makes you feel instantly dressed up? In 2014, I was 49 and getting back into work after eight years. Sorcha:And didyou have a plan for creating that team or did it happen naturally? She lives in London with her husband, Ed, and two children. Wehave tohave a presence anditsanother opportunity for me to meetthe customer. And whilewereon that topic, I knowyouvehad an insane year but what are you most proudof having achieved with Wyse? 020 7803 3400, Podcast: In conversation with Marielle Wyse, Founder, Wyse London, , founder of Wyse London, the really beautiful womens fashion brand. Mid-rise jeans, 29.99, Zara; ba&sh blouse, 142, Yoox; Baylee dress, 260, Goat; Fleur three strap flats, 26.00, Topshop. Marielle's French mother gave her some invaluable beauty advice at a very young age. Those rules dont serve humans. Picking up onyour InstagramLives, I know youdo thempretty regularlyandI'vewatched a couple of them. Definitely. And Meg has as much(if not more)valuable information as anyone. The charity shop dream was to find secondhand items from Jaeger, Windsmoor, Planet or the holy grail Dannimac. Marielle:I think one of the valuable things is to have a clear idea of who it is that you want to sell to. Plus did I mention they go in the machine?! Then theres the whole promotion thing so theres a lot to do for a one man band.Whats the best thing about running your own company?I love it when someone tells me that theyve been living in my sweaters and they love them and theyve had lots of compliments! And is there anything that you wish you had known before you startedWyse? Sorcha:Andwhatsyour vision forWyseoverthe next 5 or 10 years? As you watch,you can really see howmuchyour customerslovethe productandhow much theylove engaging with youpersonally. bsolutely. So thats quite sentimental. Well, going back a little bit I was a documentary maker and I made wildlifeprogrammesuntilI had kidsandIcouldn'twork anymore -well,I could workbut it wasvery hardwith two youngchildrenso I gave up work. I opted for loose shapes in chic shades, with a pop of colour or Lurex detail around the neck. Marielles story is a fascinating one abouthow a brand canadaptquickly to the Covid-19 pandemicand why your most important relationship is with your customer. It wasone ofthefirstjumpers weeverdidand it became very successful. It'sabout being able to place the clothing into your daily life andfor whatyou wear to elevate you rather than to wear you. (and recent Brands of Tomorrow 2022 graduating brand), husband and wife team, Jeremy and Cath Brown. My career has spanned from working in the fashion department of Elle magazine to being a natural history documentary maker at the BBC. 00:00:00. I have teenage customers right through to women in their 80s! It started with just a handful of knits but now the brand has expanded to include a wide range of luxury wardrobe essentials which include throw-on frocks, sought-after scalloped dungarees and of course plenty of fancy cardigans and jumpersall worthy of a . I just call it clever dressing enhancing your best bits and covering up your not-so-great bits. Make sure that the first thing you put next to your skin your underwear is something that makes you feel great. SoI understand fabric andthingslike that.
The go-to designer for day-to-night dresses and five other fashion And as aresult,weretrying to play catch-up. We'll see. Sophia Chunky Stripe Pocket Cardigan by Wyse London. Marielle started her career in TV production but after having her children and takin. WYSE London. I think itwas Coco Chanelwhosaidto alwaystake one thing off before you go out the door andthere'sa little bit of that in them. I mean,werenotevenfinessing it, just learning it is key for me.
How much would you pay to be near your team's football stadium? And thenwe'reslowly going into accessories and stuff like that, but youhave todo these thingsslowly. It was only when a friend who was an accessories designer asked me to help her out at a trade show in Paris that I found it. 516-421-8962 Ricard Schuring. The team is so fond of working together. I like having baths and my husband showers so we had to sneak in both. Sorcha:It'sthat cool French girl look, isnt it? Words: Vicky Mayer What made you set up the company? I think itwas Coco Chanelwhosaidto alwaystake one thing off before you go out the door andthere'sa little bit of that in them. (Toast do the only trousers that suit me.) Find colours that suit you (for Chambers thats khaki and navy, not pink and purple). It's something I care deeply about. Yesof course! Goat for dresses. As with anything,it'snot a foregone conclusion. It was fromCox and CoxI think. For this episode of the Industry Leaders Podcast, we sat down with founderMarielleWyse to learn about the early years of Wyse, how and why she shifted the brand from a wholesale to a direct-to-consumer model, and where she gets her inspiration.
Podcast: In conversation with Marielle Wyse, Founder, Wyse London - more2 Is it from peoplewalking down the street orfrom something else? The grey/gold one is one of my bestsellers: often people say the lurex thread is like wearing a bit of jewellery, as its close to the face. Ive always loved cashmere jumpers, but never could find what I liked at the price I liked: it was either too expensive and fussy, or too high fashion, or just plain and boring. Rather unsurprisingly for someone with such a good eye, Marielle's home is just as beautiful. For this episode of the Industry Leaders Podcast, we sat down with founder Marielle Wyse to learn about the early years of Wyse, how and why she shifted the brand from a wholesale to a direct-to-consumer model, and where she gets her inspiration.. Marielle's story is a fascinating one about how a brand can adapt quickly to the . Constantly new designs, so lighter colours for the summer, plus some really cool festival jumpers in wide pastel stripes, or bolder ones like a long jumper you can wear with wellies! SoI helped a friend who was making accessories and she saidstart your ownbusiness,make something. Published: 17:04 EDT, 24 September 2017 | Updated: 18:14 EDT, 24 September 2017, Marielle Wyse (pictured), 53, was inspired to design knitwear whilst visiting an upmarket store. I like the fact that, three years on, Ill be selling cashmere back to the Parisians where the idea began. I've never run a shop! My instinct, though, is that most brands rarely talk to older customers directly because no one wants to be reminded that they are an older customer. This is a BETA experience. I wish I'd start a bit youngerbecauseI started itat49 which is late inlifeand I thinkI could have achieved even moreif I had started earlier. I mean, honestly,throw and go, you know? They are often women who have a lot of clothes but feel as if they have nothing to wear and then feel guilty about it. Or I should try a different length. Marielle:Yes,it'sunusual in thatit'sdemystifying the brand. And we seepieceson lots of people on thetellyas wellwhich is great. Credit: Sophia Spring; styled by Tona Stell Wyse wears: Rae ruffle-sleeve top, 195, and Celia jeans, .
How lockdown unleashed a thriving online market for colourful clothes And is there aWyseMenscoming downthe line? It'sabout being able to place the clothing into your daily life andfor whatyou wear to elevate you rather than to wear you. If youdon'tknow whoit'sfor, then then how do you know what todo? Marielle:Ithink clothes have always been in my blood soitsreally difficultto describe where it comes from. And because I sell mainly online I can keep the prices affordable.Who are they aimed at?The products I sell are aimed at anyone who loves to wear cashmere. e're findingpeopleare building their wardrobe withusso our natural move isinto outerwear and coats and tailoring. Wool wash, in a laundry bag and a squeeze of baby shampoo: so eay!! Imean,never say never but Idon'tthink we will. Its also comfortable, cosy and hopefully inviting. Another fond memory I have is being taken to Biba by my mother to show me what fashion really meant. I have moved on to Bioderma make up remover and when Im lucky, moisturiser. If I buy something now I have to think, yes, but will I love this when I am 80?, Marielle Wyse started her brand Wyse London eight years ago when she was 49. This week, we talk swimming, ceramics and cycling the Phoenix Trail with the Creative Director of Wedgwood and Waterford, Alice Bastin, Jo Malone London goes on an olfactory odyssey to Scotland, We take a closer look at Jo Malone London's latest limited-edition scent collection, inspired by the heather-covered hills and rambling castles of the Scottish Highlands, How Ten Lifestyle Group became the worlds first B Corp-certified concierge company. Sorcha:And is that the thingyou'remost looking forward to in the shop? I was helping a dear friend Sally who runs her business Somerville Scarves and she kept saying to me, Do you own thing Marielle, youve got great ideas So I did! Today, we sell more than 5,000 jumpers a year and have just done an exclusive range for John Lewis. Sorcha:Definitely. Many of my customers are women like me, busy mums running around who just want to throw on something thats stylish and casual at the same time. 20 Picture Quotes. Rebecca Turn Up Jean - Rinse Denim by Wyse London. Marielle Wyse: Depends what you call fashion really, I would say it has to be sitting at my sewing machine at a young age making things, in particular a tiered, rick rack trimmed, gingham skirt.
FC: What's been your biggest career highlight to date? Because when women try the clothes on, you just think, well, I should have done it a bit like this and the next time I'll do it in that colour. You cant show your boobs and your legs at the same time. You cant wear black tights with white stilettos. Heres what to wear if youre over 40. I mean, fuck off. Coming from a half French background (my mother is French), I believe in looking good, and dressing according to what suits you and not necessarily to what fashion dictates. Wedgwood's Alice Bastin shares her Out of Office essentials, In our Out of Office interview series, we speak to Walpole member and partner executives at the top of their game about how they live their lives away from their desks the habits that help them decompress, the activities that re-centre their minds, and the little luxuries that they can't live without.
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