how to facilitate a branding workshop

They require cooperation between designers and clients. Begin the selection process by asking each participant to describe and justify their four choices in detail. 2. And the best way to help people who have been doing things the old way to internalize the new way is to make the process interactive. 3. Discuss Business Goals and Measures of Success. s and people come together and with this mix of variables its very easy for things to go wrong or for you to overlook something. For example, if one breakout group says, We dont want to sell to people over the age of 40, while another says, We dont want to sell to customers in their thirties, get both groups to explain their reasoning. Now that weve covered what facilitation actually is, what role the facilitator plays, as well as debunked some of the most common myths, its time to get to the heart of learning how to facilitate effectively the core principles of facilitation. The Client Collaboration System To Build Strategic Brands Your Clients Believe In, Stephen Houraghan is a brand strategist, educator, podcaster, coach and the founder of Brand Master Academy, 8 Workshop Facilitator Techniques (For Effective Brand Strategy), 8 Brand Strategy Workshop Facilitation Techniques. There are two stages to this exercise. Prepare an agenda and finalise the attendee list. Of coursethe better prepared you are the easier it will be to navigate any obstacles but sometimes it might just seem that the powers that be are working against you. Often, brand leaders have differences of opinions whether its related to strategic direction, positioning or even the identity style. ]]> This will signal to the group that this is not a formality, and you really care about making the experience enjoyable and worthwhile for them. workshop means different things to different people. Analyze Competitor Brands A brand is someone's "gut feeling about a product, service, or organization." ( Marty Neumeier) Human beings are emotional and intuitive. There are two benefits to involving the client in the wireframe: Finish the workshop by discussing three crucial questions: Each question is designed to bring future plans into sharp focus. How to Run a Successful Brand Strategy Workshop - LinkedIn When the leadership team begin to define the meaning behind the work they do and what the brand stands for, the benefit can have tremendously positive benefits to the culture of the brand and each individuals attitude towards their work. Those thoughts can distract them from the workshop and dial up the pressure, resulting in a less efficient session. You do you, but we advocate for comfortable shoes in pretty much every situation.). This stimulates creativity and provides an aerial perspective of the brand. With this workshop, its you and me together working for a client, and Im giving you the same tips, the same advice, and sharing the same techniques Ive learned over the years on hundreds of design projects. The collaborative environment of the branding workshop is designed to bring the team together, draw on each others opinion and ideas and agree on what the brand should mean. During the brand strategy workshop, its important that no stone is left unturned in defining the meaning and direction of the brand. Provided the strategist facilitates the workshop well enough, every stakeholder should feel his or her input was important. Aggregate the results from your (anonymized) stakeholder interviews, focus groups, and/or surveys and present them for discussion. 1. Its important that you set your stall out from the beginning to make sure everyone is on the same page about what they want to achieve. Use these 10 branding exercises to develop your brand persona, competitive differentiation and marketing message to attract customers. A workshop deck with slides to help guide participants through the activities. 2. Ultimately, all of these insights are woven together to create a compelling brand strategy. Opt for using simple, understandable language. The group leans on the brand characteristics it has developed to extract and isolate a look and feel that will represent the brand visually. A large whiteboard or two medium-sized whiteboards. What lessons should we learn from the brands life? Once the client articulates their ideal outcomes, ask them to identify what areas of the business will be positively affected if everything goes according to plan. 5 UX Workshops Cheat Sheet - Nielsen Norman Group In return, you need to be open to the process. This exercise requires a bit more upfront work from you as the branding workshop facilitator, but the results are well worth it in my opinion. The brand discovery survey asks core questions about the demographics of the clients target audience. Once the workshop has been conducted, and the information, insights, ideas and directions are collected by the brand strategist, the next phase begins. Brush away dirt on the midsole and outsole of the shoe. The work we do leading up to the workshop and the live session itself are both part of our discovery. Clients love this part of the workshop. Whats the agenda, what are the goals and how exactly do you go about running one? Try to understand who the participants are, what their group dynamic is like, and how you can best match the workshop to their knowledge. 2. How to help Cyclone Mocha victims | CNN Youll likely hear some observations and perspectives you wouldnt have thought of yourself. ], How Brands Are Built is supported in part by these and other affiliate partners and sponsors. For any business with multiple decision makers, extensive stakeholders or simply a desire to be part of the brand building process, the branding workshop is a very effective process; Download The Brand Archetype Cheatsheet Now, Get On The Brand Master Bootcamp Waitlist For Updates, Goal 2: Thankfully, the absence of physical proximity is no longer a barrier. Cyclone Mocha slammed into the southeast Asian . This blog is your one-stop destination for the latest inspiration on design, marketing, and business. Build Brands Like A Pro Brand Strategist. To define your workshop objectives, first identify what you want to achieve. Guide The Leadership To Cohesion, Goal 5: Dive into your brand virtues, values, and philosophy. They involve multiple participants, several different tools, and loads of moving puzzle pieces. Its understandable. Is there a clear visual hierarchy of information? Its important that youconsider as many obstacles or challenges as possibleand do what you can to avoid them from travel issues to tech issues and everywhere in between, The exact step-by-step process 7-Figure agencies use to bag big clients through brand strategy, How to build brands that command premium fees and stop competing for cheap clients, How to avoid the expensive amateur mistakes that 95% of brand builders make to fast-track profit growth, PRO Brand Strategy BluePrint Personal Branding Workshop - 36 HR Training and Consultancy How To Run a Brand Strategy Workshop - JUST Creative Any entrepreneur worth their salt has heard of the terms Purpose, Vision, Mission and Values. Abrand strategy workshop means different things to different people. Remember, the more detailed your plan, the more you'll ensure that your workshop will run to schedule - and be successful. But the most common question we get is also the most essential: what is a brand workshop, anyway? Charlie Osborne - Brand Strategist & Designer 5. Becoming a facilitator is a great career move, and learning the basics of facilitation is easier than you might think! Your brand workshop participants want to be sure that their time was well spent, so make sure to keep them posted on your immediate next steps and your progress as the new brand comes together. This will serve as a starting point for discussion among participants. Use these to inspire the client or demonstrate approaches to avoid. You will be speaking in front of groups of people, so shouldnt you be extroverted? Its best if a brand strategy is developed in collaboration between designer and client. Brand strategy workshops align stakeholders and set the tone for the work that follows. What Do You Do? The key distinction here is in the term Collaboration. Be crystal clear on what your workshop covers and what it doesnt so theres no confusion. I modified this exercise from Glassdoor Designs post on their internal branding personality workshop. Want Actionable Brand Strategy Tips & Techniques? Improvisation is all about having a robust toolkit, mastering all of the facilitation techniques, and having a few facilitation tricks up your sleeve. Microsoft Forms allowed us to conduct snap polls and facilitated writing exercises. If youre building your own branding business, the ball will be firmly in your court as to how you conduct your sessions. Branding Workshop For Your Team. Such a hands-on strategist may work alone; have one or two specialists to they work with or they may have a whole team including any number of specialists including. You can ease some of the pressure by reminding participants that no decision is final and that they can sense-check these choices with other groups. Who will mourn or miss your brand, and why? Its worth noting here that there is no one way that is determined as best practice. Personal branding is the art of communicating your unique value, skills, and personality to your target audience. Becoming a facilitator is a great career move, how long an average person can keep focussing on cognitively challenging tasks, entire article dedicated to remote facilitation, Making collaborative work feel frictionless by avoiding the usual pitfalls of teamwork like team politics, and circular discussions, and making sure every person in the room gets heard., Resolving possible conflict by mediating different points of views and keeping objectivity at all times., Enabling teams to do their best work by allowing the team to focus on the challenge at hand, instead of having to worry about the organization of the decision-making process.. Once youve gone through all the notes and divided up the adjectives, focus on the YES words. Find out how in this article. 1. Its time to build a detailed representation of the ideal customer. Define the workshop objectives Establishing clear goals helps you design a focused workshop, ensuring desired outcomes. Workshop Facilitation Guide: Tips & Best Practices | Fellow.app Personifying your brand is a well-known exercise for a reasonits really helpful to determine your brands key attributes. Dip a white cloth or old toothbrush in the soapy water and use it to scrub away stains on the uppers. Learn 8 brand strategy workshop facilitation techniques and skills to workshop like a pro. How to run a branding workshop | UX Collective Wisdom Kaye has an imposing presence. The thing is, people tend to assume that they are the only one feeling overwhelmed or finding something difficult. Talk about the brand in its best days, what it accomplished, and what made it cease to exist. document.write(new Date().getFullYear()) If you want to break out of a rut and inspire your client, try these six exercises at your next branding workshop. Are there any keywords that you disagree with here? We hope you enjoyed reading about how we run brand strategy workshops. This branding workshop exercise is easy to execute but takes some guts. So next time try saying these before kicking off a session: Its common that this might feel too rushed.Often it will feel like were losing ideas because well be moving fast.The exercises might feel weird or awkward, and thats totally normal!Its normal to not have any ideas yet.Its normal to feel like its not going to work. Mix a small amount of mild laundry detergent with warm water. Concentrating on four ensures that the brand style doesnt become diluted. Participants should select one of the choices, and explain their choice on a sticky note. Refer to this question from the brand discovery survey: Select the following variable that your business excels in compared to competitors. Use the clients answers to highlight how they are positioned differently than competitors. Ivio's "Better Branding Workshop" Structure, Guide & How-To Resource This is important because coming up with ideal characteristics can sometimes be hard. The reason you need to do this is because workshops are INTENSE. How to facilitate a workshop in 18 simple steps - Howspace Please read our. Start the workshop with impact. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Subscription implies consent to our privacy policy, 1. Day two is focused on real-world implementation of the brand, a step where designers often fall short. Planning a Workshop - Organizing and Running a Successful Event 5. and VISION (what does the brand believe?). Branding Workshop [The Definitive Guide] - Brand Master Academy Our specialist subject is the branding process, but we cannot match a . Create a questionnaire to give to all participants at the end of the event, and give them plenty . The only way to find out if your workshop was a success is to have an effective follow-up plan. And not only for you as a facilitator, but for your participants as well! Remember, your participants wont know why youre doing the particular exercises youre doing, and how they fit together. Become a top brand strategy workshop facilitator with the structures, exercises and delivery tools in this program. Extracting the thoughts and ideas from the leaders early on is a critical step in the development of an aligned brand. Well walk you through any prep work. Problem-solving activities are a great way to learn how the team works (both individually and as a group) and to learn strategies that will help the team react quickly to obstacles that stand in the way of achieving the objectives of the project. Here are six less-expected branding workshop exercises that can help you run a great branding workshop. This process cannot be skimmed over with a handful of questionnaire questions, as this approach will fail to achieve the ultimate goal of the workshop, which is the collaborative development of the strategic brand. Then, run through the list of possible problems and describe how the client solves each (or doesnt). Otherwise you run the risk of coming up with ideas that cant get actioned on later due to law constraints. Digital Transformation: NATO Workshop looks to an AI-Enabled Future for Learn 8 brand strategy workshop facilitation techniques and skills to workshop like a pro. Ask those in the room for their opinions. If executed well, this section of the workshop can quickly get everyone pulling in the same direction behind the same reason for being. These strategy workshop facilitation techniques will help you to run your strategy sessions, exercises and activities with confidence and deliver your workshop like a pro. Getting clear from the outset on what facilitation means is the absolute key to facilitation success. While some companies and teams have long adopted remote work as their modus operandi, its a whole new situation for others. To answer that, were walking you through ours. When it comes to developing brand strategies, the branding workshop is the ultimate collaborative experience. Theres a real benefit to giving the client creative input, rather than developing their entire brand strategy with no feedback. The Trekk brand workshop is an experience. Either the group will become too large, or the team members cant carve out an entire day or two out of their schedule. Assemble a Website Strategy Brand Strategy for Designers: How to Facilitate a Brand Workshop (with "The brand workshop was remarkably enjoyable and exactly what we needed. Using the archetype framework, the group sets out the personality type or mix of personality types that will best represent the brand and resonate with who the audience is. 20 tips on facilitating brand workshops - LinkedIn This is often one of the most enlightening sections of the workshop for the leadership team because theyve often spent a lot of time trying to appeal to someone they didnt have clarity on. Branding is important because it gives your business an identity that consumers can connect to. Strategy breeds better design, but brand strategies dont materialize on their own. You core role is as a facilitator and although as a. , you may be tempted to go in all guns blazing with advice, it will hamper your workshop if you do. Categorize the first few words yourself to demonstrate the difference. Your email address will not be published. Remember we told you that a good facilitators goal is to encourage participants to think productively, not solve the teams challenge? The exact step-by-step process 7-Figure agencies use to bag big clients through brand strategy, How to build brands that command premium fees and stop competing for cheap clients, How to avoid the expensive amateur mistakes that 95% of brand builders make to fast-track profit growth, PRO Brand Strategy BluePrint Let's face it: Facilitating a full-day workshop can be overwhelming. A good rule of thumb to follow is to keep the number of participants to 7 per one facilitator to avoid overwhelm. You can learn more about this branding workshop exercise in a separate post on How Brands Are Built, but as a reminder, here are a few elements participants should include in their brand obit: At the end of the exercise, discuss each participants obituaries. This is important because branding workshops often involve a lot of discussions. We believe better brands build a better world and our mission is to help give brands the best chance to succeed. 0:00 8 Brand Strategy Workshop Facilitation Techniques1:11 Technique #1 Know Your Participants1:45 Technique #2 Align Expectations2:17 Technique #3 Prepare Like A Pro 2:42 Technique #4 Follow Through Like A Pro3:16 Technique #5 Map The Agenda3:44 Technique #6 Lighten The Mood4:12 Technique #7 Dont Dictate, Facilitate4:41 Technique #8 Questions \u0026 Exercises Determine Success#Brandstrategyworkshop #Brandstrategyworkshopfacilitation #Strategyworkshopfacilitation #Workshopfacilitationtechniques #Workshopfacilitationtips #Brandstrategy #Brandstrategysession #Strategyworkshop #Brandingworkshop #Brandstrategyprocess #Brandingprocess---------------- FREE BRAND STRATEGY RESOURCES -------------------- BECOME A BRAND STRATEGISTOur flagship training Brand Master Secrets - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube\u0026utm_medium=organic\u0026utm_term=vid-desc\u0026utm_content=\u0026utm_campaign=bms FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PROLearn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.https://brandmasteracademy.com/brand-master-workshops/ INSIDE BRAND MASTER SECRETShttps://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube\u0026utm_medium=organic\u0026utm_term=vid-desc\u0026utm_content=\u0026utm_campaign=bms BRAND MASTER ACADEMYThe brand strategist training groundhttps://brandmasteracademy.com/?utm_source=youtube\u0026utm_medium=organic\u0026utm_term=vid-desc\u0026utm_content=\u0026utm_campaign=bms--------------- LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY -------------------- BRAND MASTER ACADEMY ON SOCIALInstagram - https://www.instagram.com/stephenhouraghan/Facebook - https://www.facebook.com/pg/brandmasteracademyLinkedin - https://www.linkedin.com/in/stephen-houraghanYoutube - https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1Twitter - https://twitter.com/BrandMasterAcad JOIN THE FACEBOOK COMMUNITYhttps://www.facebook.com/groups/brandmasteracademy/Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. 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The Client Collaboration System To Build Strategic Brands Your Clients Believe In, Stephen Houraghan is a brand strategist, educator, podcaster, coach and the founder of Brand Master Academy, What Is A Brand Strategy Workshop? 6. Think about long-term, big-picture goals and features. how does the brand talk?) Better still, they produce brands that go beyond aesthetic appeal to achieve businessgoals. As a result, your group will be much more receptive to the workshop and exercises! Construct a Messaging Framework During a workshop, the designer leads the client through a series of exercises meant to reveal key insights about its offering, customers, and messaging. It could also happen in small focus groups. First, revisit the brand discovery survey and discuss the clients answers to: This discussion produces action points that help the client improve their website strategy and SEO performance. Design Process What Is a UX Workshop? Sesame Street address children's well-being and trauma | McKinsey We always tell our clients that the hardest part of a rebrand is deciding you need a rebrand. For an extra bit of fun, ask participants what the brands drink of choice would be, and why. Branding Workshop Template | Free Example | FigJam Read them here! How to Run a Brand Workshop | Trekk
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