Grow your revenue by matching global premium demand with a superior ad experience to your inventory, maximizing earnings for every impression. Liftoff is on the demand side, and Vungle is on the supply side, Ellis said in an interview with GamesBeat. Liftoffs best-in-class technology enables mobile app marketers to acquire and retain high value users at scale, by delivering more than two billion engaging ads each day across more than 500,000 mobile apps in more than 140 countries through advanced machine learning, prediction intelligence and creative optimization capabilities. The Vungle SDK for iOS and Android makes coding easy - featuring fewer redundancies and a lightened method count, sparing developers extra work. Liftoff and Vungle currently operate as complementary partners within the marketing ecosystem, each with years-long track records of delivering solutions aimed at making mobile apps and games successful. For now, the combined company will use Liftoff+Vungle as a name, a representative told me via email. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Read More . Vungle operates one of the largest and most diverse mobile monetization platforms, with over 100,000 direct software development kit (SDK) integrations across leading mobile app publishers and 15,000 individual content creators across its influencer marketing platform. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. THE BEST Grub am Forst Tours & Excursions - Tripadvisor The transaction underscores Blackstones investor focus on digital advertising technology and content and follows other investments led by its flagship private equity funds. Thank you to our customers and partners for your support and trust in allowing us to work with you in growing your businesses. Exclusive news, data and analytics for financial market professionals, Reporting by Nell Mackenzie and Harry Roberston; editing by Dhara Ranasinghe and Sharon Singleton, China's on the move again, economic outlook brightens, Japan's biggest banks to raise housing loan rates after BOJ's policy tweak, Japan's tourism restart stirs hope of service-sector recovery -PMI, South Korea's Sept inflation slows but tightening bias seen intact, UBS CEO warns of painful jobs decisions after Credit Suisse takeover, Elan Closs Stephens named BBC acting chair, BioNTech's OncoC4 partnership off to good start with mid-stage trial results, Netflix, Disney, Amazon to challenge India's tobacco rules for streaming-sources, Illumina board appoints Hologic CEO as non-exec chairman. Our multicache capabilities and real-time ads ensure your app always has ads ready to serve, delivers the right ad to compete at auction, and avoids pre-cached ads. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Top publishers rely on Vungle to generate revenue with engaging video ads that enhance the user experience. Vungle operates one of the largest and most diverse mobile monetization platforms, with 100k+ direct SDK integrations across leading mobile app publishers and 15k individual content creators across its influencer marketing platform, in addition to a broad suite of capabilities across user acquisition, creative technologies, and content analytics. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Top Grub am Forst Tours: See reviews and photos of tours in Grub am Forst, Germany on Tripadvisor. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. We thought it was very advantageous to join forces and bring the two companies together, Ellis said. Advertisers depend on Vungle's creative and LTV optimization technologies to reach and acquire high-value users worldwide. If you are a resident of another country or region, please select the appropriate version of Tripadvisor for your country or region in the drop-down menu. Nimble, robust, and ever-evolving, our SDK has fewer redundancies and a lightened method count, sparing developers extra work. / 50.217N 11.017E / 50.217; 11.017. But with that comes their own agenda and biases, and so we welcome the opportunity to continue to help in a very competitive manner.. See here for a complete list of exchanges and delays. Vungle CEO Jeremy Bondy, who will become the new companys president, said this merger will result in the ultimate platform for mobile developers seeking to build, market, and monetize their apps. GamesBeat's creed when covering the game industry is "where passion meets business." This Coburg district location article is a stub. Drive better results with winning ad creatives backed by rich data sets, industry expertise, and the latest creative technology. Our Standards: The Thomson Reuters Trust Principles. The strategy is to create an end-to-end platform that improves the effectiveness of mobile advertising and provides greater scale and enhanced capabilities for mobile developers to build, advertise, and monetize their apps. Grow your revenue by matching global premium demand with a superior ad experience to your inventory, maximizing earnings for every impression. Our competition is Big Tech: Google, Facebook, and others. The merger will enable our combined company to continue to serve the industry with world-class solutions, fueled by market-leading product and technical innovation. We are complementary in terms of technology, headcount, and pretty much any way you look at it.. Updated with the name of the combined entity. Ellis said the combined company can address the complete mobile app growth cycle, from app design and development to marketing, measurement, and monetization. Available through all major mediation platforms, our in-app bidding solution is the key to unlocking additional ad revenue, eliminating manual waterfall optimizations, and enhancing your apps user experience. But he said many of Liftoff and Vungles customers want alternatives so they wont be as dependent on the tech giants. Liftoff, a Redwood City, CA-based global performance-based mobile app marketing optimization platform, and Vungle, a San Francisco, CA-based global mobile app discovery and . Read More . We help mobile businesses connect to their audiences. Don't worry! So with that in mind, we then practically put our heads together and worked on the merger., Ellis said the combined platform enhances capabilities for mobile developers and enterprises to build, advertise, and monetize their apps. Sep 11, 2022 - Browse and Book from the Best Vacation Rentals with Prices in Grub am Forst and nearby: View Tripadvisor's great deals on vacation rentals, cabins and villas in Grub am Forst, Germany and nearby Liftoff and Vungle Merge: 2 Top-Ten Mobile Ad Networks Owned - Forbes The Leading Growth Acceleration Platform for the Mobile Industry. - Liftoff August 24, 2021 01:29 PM Eastern Daylight Time REDWOOD CITY, Calif. & SAN FRANCISCO-- ( BUSINESS WIRE )-- Liftoff, a leading global performance-based mobile app marketing optimization platform,. They are currently headquartered in Palo Alto, California. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. It employs 6-10 people and has $1M-$5M of revenue. US markets jump on high hopes of debt ceiling lift off Which Liftoff co-founder and CEO Mark Ellis was eager to point out: In joining forces with Vungle, we offer not only the industrys most complete and scaled platform, but also maintain our focus on serving our mobile customers without any conflicts or competing offerings, Ellis, who will be the new merged companys CEO, said in a statement. Read More Phone Number +49 9561705370. Blackstone will continue to actively support the combined company as the majority shareholder. This optimism played out in other assets such as derivatives and currencies. Nvidia's Blockbuster Quarter | The Motley Fool About Senior executive whose professional experience includes building organizations, defining strategy, structuring partnerships, and managing sales/operations. Liftoff and Vungle have agreed to merge into one company focused on global mobile growth monetization and marketing. Creative Studio uses extensive data to design innovative ad experiences. Thought leadership from the global Liftoff community. We help mobile businesses connect to their audiences. Liftoff & Vungle to Form Leading Independent Mobile Growth Platform Headquarters. Mobile App Monetization Platform: Increase App Revenue - Liftoff The company is headquartered in Grub am Forst, Bavaria, Germany. U.S. 10-year Treasury yields fell about 10 basis points (bps) to 3.72%, while thirty-year yields fell 8 basis points to 3.90%. Screen for heightened risk individual and entities globally to help uncover hidden risks in business relationships and human networks. Connect to all Android users, including those on the latest version, Android 12, SDK artifacts for gradle integration are now distributed through Maven Central, using the same Maven artifactID, Caching enhancements for In-App bidding placements, New SDK APIs for In-App Bidding (only applicable to mediation partners), Performance improvements to continually optimize your monetization efforts, This update supports view-through attribution for interactive and video ad formats, allowing you to display the ad formats of your choice and measure which creatives are most effective while preserving user privacy, The SDK contains a module map, so publishers no longer need a bridging-header file to import the Vungle SDK, Caching enhancements for In-App Bidding placements, Create a seamless ad experience within your app in all formats. Stay up to date with news and tips from our marketing experts. Acquire quality users at scale with machine learning, Maximize your earnings for every impression, Optimize campaign performance with better ad creatives, Access top-quality publishers to acquire engaged users, Activate meaningful growth with creator campaigns, Build and launch gaming experiences players want, Engage high-quality users in their favorite mobile apps. Vungle is the leading performance marketing platform for in-app video ads. Our SDK integrates seamlessly and is easy to use, so anyone can use it. MarTech Series New Liftoff + Vungle Report Reveals The Most Effective Video Ads for Acquiring Hyper-Casual, RPG, . Liftoff - Overview, News & Competitors | ZoomInfo.com From rewarded video to playables, we craft experiences that keep customers engaged for longer, drive more conversions, and earn you more revenue. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers. 2021-08-25 - Liftoff and Vungle Merge. Our global account team will help you transform new learnings and best practices into monetization strategies that drive success. A single platform to serve your business needs, no matter your category. Florian Ielpo, head of macro at Lombard Odier Asset Management, said that a curtailed U.S. government spending plan limiting U.S. debt levels might have led markets to question the country's creditworthiness, even if marginally. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. By changing how mobile advertising works on iPhones and iPads in iOS 14.5, Apple kicked off a wave of mergers and acquisitions that has now led to two top-ten independent mobile ad networks combining forces. Join a global app monetization platform with a supply of over 150,000 apps, including 93% of the top 100. Thought leadership from the global Liftoff community. Build better mobile games with intelligence from the #1 trusted mobile game intelligence tool. Put your inventory in front of the biggest gaming and brand advertisers.Generate advertising revenue from global users with access the newest technologies and features in the market. Contact. Discover and engage high-quality audiences directly through our extensive ad network of publishers with exclusive access to premium ad placements. And Digital Turbine bought Fyber, as well as AdColony previously. We use cookies to improve your experience on our site and offer you the most relevant information. Build the strongest argument relying on authoritative content, attorney-editor expertise, and industry defining technology. Stay up to date with news and tips from our marketing experts. That tracking can be dangerous, but its also the tracking that helped app developers, marketers, and ad networks value and price users, traffic, clicks, and installs. Ellis noted that mobile marketing and monetization businesses are going through a consolidation, with many companies integrating vertically, as evidenced by Zyngas purchase of Chartboost. Premium advertisers and DSPs compete in real-time auctions for supply that maximize ARPDAU, optimize fill rates, and yield the most revenue for your app. Unlike other deals which have combined ad networks with publishers, or ad networks with measurement companies, its two ad networks tying the knot. The dollar index , measuring the currency against six peers, steadied at 104.3 after rising to a two-month high. Stay up to date with news and tips from our marketing experts. Thats double the past few years combined. Website. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Were forming a leading independent mobile growth platform. Acquire quality users at scale with machine learning, Maximize your earnings for every impression, Optimize campaign performance with better ad creatives, Access top-quality publishers to acquire engaged users, Activate meaningful growth with creator campaigns, Build and launch gaming experiences players want, Engage high-quality users in their favorite mobile apps. This is in addition to a broad suite of capabilities across user acquisition, creative technologies, and content analytics. We help mobile businesses connect to their audiences. Password Liftoff and Vungle agree to merge into one mobile growth company This is an exciting time for not only our new organization but for the industry as a whole. Read More Contact Who is Liftoff Headquarters 900 Middlefield Rd Fl 2, Redwood City, California, 94063, United States Website www.liftoff.io Vungle was founded in 2011 and is based in San Francisco. Access unmatched financial data, news and content in a highly-customised workflow experience on desktop, web and mobile. for 6 guests with 90m in Rdental (122964), Apartment / app. See here for a complete list of exchanges and delays. This combination creates one of the worlds largest independent and privacy-friendly platforms that fuels the entire mobile app growth cycle across user acquisition, engagement, monetization, and analytics. U.S. stocks looked to open higher, led in pre-market trading by S&P . Learn more at www.vungle.com or follow @Vungle. Tune in now to catch all of the live and virtual sessions here. Nimble, robust, and ever-evolving, our SDK has fewer redundancies and a lightened . The following villages are part of it: The municipality's political parties are the CSU, SPD . The merger will create one of the largest independent mobile app and game. Changes in the mobile ecosystem from both Apple as well as Google, plus cheap capital, a massive run-up in mobile app usage during COVID, SPACs SPACing SPACishously to offer alternative ways to IPO, and of course government stimuluses propping up consumer spending have all combined to change how companies can compete and win. Liftoff Direct Dashboard - Help Center - Vungle Inc Liftoff and Vungle currently operate as strong, complementary partners within the marketing ecosystem, each with proven track records of delivering innovative industry solutions. News of a possible deal has been as good for bonds as equities, he said. for 6 guests with 102m in Rdental (122965), Apartments at the Salvatorkirche-Apartment I, Apartments at the Salvator Church - Apartment II, Rustic fully equipped apartment with free WiFi, Apartment / app. Vacation Rentals in Grub am Forst, Germany - Tripadvisor Blackstone Is Combining Mobile Ad Platforms Liftoff and Vungle This morning, investors cheered NVIDIA's place in the AI race. Find the best inventory with access to all major mediation partners. It comes at a time when theres a real opportunity in the market to be that independent, unbiased platform, Ellis said. The technical storage or access that is used exclusively for anonymous statistical purposes. Onwards! Welcome to the Liftoff Direct Dashboard Vungle Agent August 30, 2022 01:53 Follow Access the Direct Dashboard for advertisers at https://advertiser.vungle.com/login and enter the email that serves as your username, and then your password. Welcome to the Liftoff Direct Dashboard - Help Center A handful of Republican lawmakers have said they will oppose the agreement, in a sign that the bipartisan effort could face a rocky path through Congress. Stay up to date with news and tips from our marketing experts. Ricky Mulvey: I think you've got some knives to stab back. The technical storage or access that is used exclusively for anonymous statistical purposes. Chief Revenue Officer (CRO) - Liftoff Mobile - LinkedIn Learn More Vungle Exchange increases and secures your programmatic reach. have officially merged. Liftoff, a Redwood City, CA-based global performance-based mobile app marketing optimization platform, and Vungle, a San Francisco, CA-based global mobile app discovery and enablement platform, have entered into a definitive agreement to combine. Liftoff and Vungle have agreed to merge into one company focused on global mobile growth monetization and marketing. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Mobile advertising platform Vungle has recently announced the acquisition of GameRefinery. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. One-year credit default swaps narrowed 15 bps points from Monday's close to 118 bps, data from S&P Global Market Intelligence showed. In other words: mini Facebooks and mini Googles that can both aggregate audiences and monetize those audiences controlling both supply and demand. Liftoff's best-in-class technology enables mobile app marketers to acquire and retain high value users at scale, by delivering more than two billion engaging ads . Brent Crude was last down 2% to $75.54 per barrel. ING senior rates strategist Antoine Bouvet said Tuesday's bond rally might have less to do with the debt ceiling and more to do with thin trading around Monday's public holidays. And so in that regard, we certainly are closing the gap, but they are still considerably larger, Ellis said. The technical storage or access that is used exclusively for statistical purposes. To learn more about how we use cookies, see our, Increase access to quality inventory that delivers results. Log in to Liftoff Direct/Liftoff Monetize. Previ Vungle, a San Francisco, CA-based mobile performance advertising platform, acquired GameRefinery, a Finland-based SaaS mobile gaming analytics company. This combination creates one of the worlds largest independent and privacy-friendly platforms that fuels the entire mobile app growth cycle across user acquisition, engagement, monetization, and analytics. Ellis said competitors include tech giants like Facebook and Google, which are very good at marketing mobile apps and games.
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