what age group uses tiktok the most

(, Globally, TikToks download soared to 1.5 billion as of 2019, a milestone accomplishment. Media Habits Are Changing Rapidly For Young Adults, Making Ad - Forbes Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2023, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. 41% of teenage TikTok like the app because of its friendly interface matching the youth requirements. Conversely, 46% of teens say it would be at least somewhat easy for them to give up social media, with a fifth saying it would be very easy. Learn more about our partnership options for companies of any size and industry. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Show sources information Gen Z - 60% of TikTok users are Gen Zers. These gaps in teen computer and gaming console access are consistent with digital divides by household income the Center has observed in previous teen surveys. (, A 2020 study shows that about 68% of the global TikTok users view another users videos and shares. Essential TikTok statistics and trends for 2023. While this is not a comprehensive rundown of all teens who use any kind of online platform almost constantly, this 35% of teens represent a group of relatively heavy platform users and they clearly have different views about their use of social media compared with those who say they use at least one of these platforms, though less often than almost constantly. Those findings are covered in a later section. Distribution of TikTok users worldwide as of April 2023, by age and gender [Graph]. The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. It hasn't grown without controversy, however. Young people between ten and 19 years old use TikTok the most. Age groups aside, the majority of TikTok . Whether these numbers confirm what you already suspected or serve as eye-openers, make sure to bookmark them as you iron out your social strategy for 2023. TikTok has more than 1 billion users worldwide and is owned by ByteDance, a Chinese tech company. In the U.S., those ages 10-19 accounted for 25% of TikTok's active users. When asked how they feel about the time they spend on social media, 53% of teens who almost constantly use at least one of the platforms say they are on social media too much, while about three-in-ten teens (28%) who use at least one of these platforms but less often say the same. Terms TikTok is fastest growing news source for UK adults, Ofcom finds Its fair to say that TikToks global appeal has permeated several age groups and regions. TikTok Statistics UK: Demographics Who would you bet uses TikTok the most? Disclosure Policy [Online]. ), TikTok is the world's seventh-most popular social platform, but because it's the app of choice for the hyper-influential Gen Z, it's got an outsized influence on the cultural zeitgeist. Still, the majority of users claim to use YouTube for entertainment rather than to find brands and products. It is a subsidiary of The Pew Charitable Trusts. If you are an admin, please authenticate by logging in again. We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. Keep in mind that this data is generalized across billions of users and serves as a starting point for brands looking to prioritize their social platforms. TikTok is one of the latest trends of the 21st century, and it has taken the global social media platforms by storm. (, TikTok surpassed most of its competitors like Facebook, Twitter, WhatsApp, YouTube, and Messenger, with 33 million downloads in a single quarter. It is ranked as one of the trendiest of social media apart from Facebook, Twitter, LinkedIn, Pinterest, and Snapchat. 54% ofTikTok users worldwide are women. Written byby Zach King (32) is one of just three top 10 creators aged 30 or above. TikTok is Most Popular With Younger Generations. 21 Amazing TikTok Statistics [2023]: Need To Know Marketer - Zippia 60+ TikTok Statistics to Boost Your Brand in 2023 - SocialPilot Because the social space is constantly evolving. Let us check 10 top countries of TikTok users. When reflecting on what it would be like to try to quit social media, teens are somewhat divided whether this would be easy or difficult. Brent Barnhart. Do Not Sell or Share My Personal Information, Gender: 44% female, 56% male (no data on other genders). (, Last years estimation found that more than 1 million videos were seen on the TikTok app globally. And speaking of which, make sure to check out our free social media templates to keep you organized every step of the way. (, TikTok had 70% more downloads in 2019 than of 2018. Although Snapchat may not be the most talked-about or trendy network anecdotally, the platform saw growth in 2022. [Online]. (+1) 202-419-4372 | Media Inquiries. In fact, no other app was downloaded more times than TikTok in 2021. 11.Comparison of TikTok with other social media platforms: The following information can enlighten valuable information on the most used social platform based on monthly unique visitors. (, From India alone, there were 277.6 million TikTok downloads in the year 2019. Some 67% of teens say they ever use TikTok, with 16% of all teens saying they use it almost constantly. TikTok - Make Your Day What Age Group Uses Social Media the Most? It has gained popularity amongst people of all age groups. However, the statistics show that worldwide females of all age groups use TikTok more than males. (, The 2020 survey has revealed that TikTok has the largest iPhone users compared to Android users. This number falls to just 5.5% for those aged 55 and above. If youre looking to expand your reach, we recommend looking into the demographic data from your own social presence to see how it compares to the averages above. Top 64 TikTok Stats You Need to Know in 2023 - Influencer Marketing Hub If the above two statistics of TikTok did not impress you, then this one is sure to amaze you. April 27, 2023. Audience - As we mentioned, we estimate that TikTok has about 80 million monthly active users in the United States. Marketers note that YouTube is still a sort of land of opportunity advertising-wise. Another fascinating statistic of TikTok is the total number of adults in the United States who use this app. This number is up from 400 million in 2022. Instagram saw a small (but notable) flip in its age demographics. Sister Dixie ranked second with $10 million. (+1) 202-857-8562 | Fax The age group who spends the most time on social media are females ages 16-24 at 3 hours and 13 minutes per day. Brent Barnhart is a professional writer and content critic. In addition, older teens are more likely to be online almost constantly. TikTok - trends start here. YouTube tops the 2022 teen online landscape among the platforms covered in the Centers new survey, as it is used by 95% of teens. May 23, 2022. Learn more about how Statista can support your business. (, Between the beginning and end of 2019, the latest statistics show that this app downloaded for 614 million times. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. At 18, she is also the youngest creator to crack the top 10. Although todays teens do not use Facebook as extensively as teens in previous years, the platform still enjoys widespread usage among adults, as seen in other recent Center studies. Changes in the social media landscape since 2014-15 extend beyond TikToks rise and Facebooks fall. WhatsApp isthemost popular mobile messaging app with 2,000million monthly users. Currently, you are using a shared account. The third-largest age group of TikTok users is those aged 35 to 44, with 15.6% of them belonging to this range. By comparison, 26% of teens who are online several times a day say they are on social media too much. Somewhat smaller shares of teen YouTube users (20%) and teen Instagram users (16%) say they are on those respective platforms almost constantly (about eight-in-ten teen users are on these platforms daily). Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 1000+ markets in 190+ countries & territories, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Ages 40-49 is 20.3% of . (, TikTok occupies the 9th position when compared to all the social media platforms globally. TikTok Statistics And Facts (2020 Report), Slack Active Users, Revenue, Stats For 2021, SMS Marketing Statistics And Facts For 2020, Live Streaming Statistics And Facts For 2020, Remote Workers Statistics And Facts (2020 Report), Yelp Statistics, Demographics, Users And Facts For 2021, Dropbox Statistics, Users, Growth And Facts For 2021, Pinterest Statistics, Users, Demographics And Facts For 2020, PayPal Statistics, Usuage, Users. 1615 L St. NW, Suite 800Washington, DC 20036USA TikTok is one of those social media applications that have kept teenagers engaged. (, On Google Play, TikTok ranks as the 3rd most downloaded app along with the social media giants of Facebook and WhatsApp. Asked about the idea of giving up social media, 54% of teens say it would be at least somewhat hard to give it up, while 46% say it would be at least somewhat easy. These TikTok age demographics show that If young adults are among your brands. 31% of Instagram users are 18-24 years old. Looking at TikTok creator ages, figures are skewed towards a younger demographic. As always, their responses are incorporated into the general population figures throughout the report. There are no racial and ethnic differences in teens frequency of Facebook usage. The platforms growth remains steady after experiencing a boom period in recent years. In fact, about three-in-ten teens who say they use social media too much (29%) say it would be very hard for them to give up social media. Countries with the most Facebook users 2023, U.S. market share of leading social media websites 2023, Favorite social networks of U.S. teens 2012-2021, U.S. Facebook users 2023, by age and gender, To download this statistic in XLS format you need a Statista Account, To download this statistic in PNG format you need a Statista Account, To download this statistic in PDF format you need a Statista Account. You need at least a Starter Account to use this feature. U.S. teens living in households that make $75,000 or more annually are 12 points more likely to have access to gaming consoles and 15 points more likely to have access to a desktop or laptop computer than teens from households with incomes under $30,000. These numbers are based on the latest research and social media statistics available at the time of writing. For teenagers and tech-savvy enthusiasts, TikTok is a whole new subculture. | (, China follows India closely with 45.5 million downloads of the TikTok apps, which is about 7.4 % of the worlds downloads. In total, 10 of the top 15 are at least partially American. Thats not all. (, The download figures of TikTok apps are also representations of the total number of downloads that took place globally and TikToks all-time downloads. The platforms demographic of high-earning B2B professionals makes LinkedIn a potential goldmine for ads. remains the largest social platform among consumers and marketers. A similar gap is seen between older and younger teens, with teens 15 to 17 years old being more likely than 13- and 14-year-olds to say it would be at least somewhat hard to give up social media. TikTok usage by age in the UK 2020 | Statista TikTok: Number of Users by Age and Gender in 2023 - Ecwid (, There are about 500 million active TikTok users globally who access the app monthly. In addition, the share of teens who say they use the internet almost constantly has gone up: 46% of teens say they use the internet almost constantly, up from only about a quarter (24%) of teenagers who said the same in 2014-15. Today, with over 2 billion downloads globally (and counting! Conventional wisdom might say that LinkedIn exclusively caters to an older audience. In China, 60% of TikTok users . Boys also report using YouTube at higher rates than girls, although the vast majority of teens use this platform regardless of gender. Google advertising, Facebook advertising, Search Engine Optimization, and more. TikTok is loved by people of all age groups. TikTok Age Demographics [Updated Mar 2023] | Oberlo Currently, you are using a shared account. These numbers on TikToks age demographics also show that as a general trend, the percentage of people using TikTok falls with age. Today, 97% of teens say they use the internet daily, compared with 92% of teens in 2014-15 who said the same. A slightly larger share of teens from households making $30,000 to $74,999 annually report using the internet almost constantly, compared with teens from homes making at least $75,000 (51% and 43%, respectively). (, TikTok took just an additional 8 months to achieve half a billion downloads of its app and online usage. Global TikTok user age and gender distribution 2023 | Statista It is also making changes to accommodate the local, national, and international, diverse population. That said, Millennials dominate the platform. Please create an employee account to be able to mark statistics as favorites. Twitters status as a place to discuss events and gather breaking news make it a prime place to share content and drive discussions. 21 Essential TikTok Statistics You Need to Know in 2023 It continues to show steady growth in the total number of video viewers on the TikTok app. Source: datareportal.com Learn how you can make money on TikTok Instagram took 6 years, and, The total number of users to download TikTok from the Google Play Store and the app store is more than 1.5 billion. The survey was fielded by the GfK Group on its KnowledgePanel, which was later acquired by Ipsos. This study also explores the frequency with which teens are on each of the top five online platforms: YouTube, TikTok, Instagram, Snapchat and Facebook. Teenage girls are slightly more likely to say it would be hard to give up social media than teen boys (58% vs. 49%). Explore, analyze and compare based on community insights. Looking at TikTok penetration by nation, Saudi Arabia leads the way with around 9 in 10 (87.9%) over 18s using the social media app. Every Tuesday we send you our best topics directly to your inbox. This does not include instant messengers such as WhatsApp. About six-in-ten teens ages 15 to 17 (58%) say giving up social media would be at least somewhat difficult to do. And as an added bonus, weve also highlighted strategic takeaways for each network to guide your social marketing strategy. Although . (, TikTok app is using daily for entertainment purposes or for creating and sharing of videos and other fun activities. "Distribution of TikTok users in the United States in 2022, by age group." AsofJanuary 2023, TikTok ismost used bywomen aged 18to24(21.5%). By using our website, you agree to our privacy policy. 41% of the total TikTok users are teenagers between the ages groups of 16 to 24 years. People aged 18 to 24 are more active on TikTok: 38.9%. Last year, the split was 61% female and 39% male. And is the app really for an exclusively young audience? Social Media Demographics Guide | Dash Hudson In terms of growing markets, Singapore has seen the largest increase (74%) in hours spent on TikTok between 2020 and 2021. Thats almost 6x the global average of 15.9%. Instagram and Snapchat are used by about 60% of teens and Facebook by just 32%. Pew Research Center conducted this study to better understand teens use of digital devices, social media and other online platforms. It is continuously updating and adapting its platform to meet the growing trends, preferences, and requirements of the target audiences.
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